Product
Enrich, Score, Sell with Confidence.
🎯 Quality Data
♻️ Less Waste
💰 Better Revenue
Everything that goes into Keyplay
Recipes
Automate Research with Signals
Stop asking SDRs and AEs to waste hours researching each account. Start
enriching every account with unique signals for your market.
Keyplay is like a sales detective, finding clues that you never thought
were possible. Pick from hundreds of pre-built signals or compose your
own.
Prioritize with Custom Scoring
Define your own ICP scoring without code, based on your unique
signals. Instead of black box AI, you control the knobs and dials. Our
team will help you backtest, iterate, and get it right quickly. We love
the process.
Map Your Market
Stop filling territories with mis-classified, mis-fit accounts. Start
surfacing new accounts, tailored for B2B SaaS markets. Keyplay maps
your market, recommends accounts, and gives you a complete workflow to
approve or disqualify accounts.
Key Ingredients
Hiring Signals by Role
Selling marketing tech? See companies hiring demand gen, growth, or
the specific marketer you serve. Selling HR tech? Attach to specific
hiring investments. Quickly add a custom tag.
Modern Industry Categories
Traditional industry codes are outdated and inaccurate. Keyplay combines
the highest quality ingredients with the latest Generative AI models to deliver
modern industry categories that actually work.
Relevance Signals
What do you look for when you open a company’s website? There are
dozens of clues that you know matter. It might be a type of content,
business model, or combination of things. We help you collect and
compose those clues without code. In PeerSignal we look for PLG — free
trial, community, pricing pages, self-service. In your market, we look
for your clues.
Recruiting Velocity
Funding is no longer a viable proxy for growth. Instead we look for
recruiting activity and measure relative recruiting velocity for all
your accounts. Now you can prioritize and segment for growth.
Visual Research
Instead of clicking around hundreds of websites, quickly browse the
key pages in context. Some clues are visual. We make it easier to find
them.
Custom Signals
We have hundreds of predefined signals, but you might want something
super specific. We can compose new signals for you, within 7-10 days
of a request. Once you define a new signal, you can use it forever to
score and enrich every account.
Common Ingredients
Firmographics
Get accurate employee counts, locations, industries, founding dates,
company descriptions, and basic firmographics.
Tech Stack Signals
Identify technologies used from company websites. Use tech
signals to score and enrich every account in your CRM or
surface new accounts using specific tech.
Online Presence
Surface website traffic, social followers, and other common characteristics of growth. Use presence signals to score and enrich any account.
“I’ve looked at a lot of other vendors – none of them could accurately get the
information that we needed to prioritize accounts. Keyplay was unique in their
ability to aggregate very specific signals and customize our account scoring
around those factors.”
